Our Vision
Building the trust infrastructure for home services in Africa.
The Problem We're Solving
Across Nigeria, Ghana, and Cameroon, 65-90% of the workforce operates informally (World Bank, ILO). In home services alone, over $50 billion in annual transactions happen with no trust infrastructure—no verification, no escrow, no recourse.
Property Owners
Can't verify who's trustworthy
Lose deposits to scammers
Get poor work with no recourse
Rely on word-of-mouth in hyperlocal networks
Many properties lack formal addresses, making it even harder to connect with workers
Skilled Workers
Can't find consistent clients beyond referrals
Get underpaid or not paid at all
Have no way to prove reliability
Stuck in informal networks, unable to scale
Can't reach properties in unmapped areas, limiting their customer base
No address? No problem.
In much of West Africa, properties go unmapped. Street names change. Neighborhoods don't exist on any map. Even when trust exists, connection fails.
LandLedger solves both. We combine verified identity with polygon mapping — so property owners can pin their exact location without a formal address. Workers find jobs near them. Owners find workers who can reach them.
Both sides win.
Where We're Headed
LandLedger isn't just a marketplace. We're building the infrastructure—trust, location, and payment—that West Africa's informal economy has never had.
Built for Africa's reality: dense cities, unmapped neighborhoods, mobile-first users, and billions in informal economic activity waiting to be formalized, protected, and documented.
Other platforms exist in the US (Thumbtack, TaskRabbit), but they don't solve Africa's unique trust and payment challenges. Land Ledger is built for Africa:
Why Escrow is the Solution
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Escrow protects both sides
Workers don't risk non-payment; owners don't risk bad work.
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Community-focused
Every job adds documented value and to property and area
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Hyper-local
Workers within 5km of your property, building neighborhood trust
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Africa-based payment methods
Mobile money, bank transfer, cash-friendly (not just credit cards)
Our Theory of Change
If Land Ledger connects property owners with verified workers through secure escrow payments, then workers gain consistent income pipelines and guaranteed payment protection, while property owners gain peace of mind and documented property improvements—leading to stronger neighborhood economies and safer, more trustworthy communities across African cities.
Our Roadmap
1
2026-2027
Market Validation & Product Development
50+ user interviews in Lagos
Technical architecture & development
Payment partnership with Paystack or Flutterwave
2
2028 Q3-Q4
Pilot Launch
30 users (15 property owners, 15 workers)
20 completed transactions
Refine based on feedback
3
2029 Q1-Q2
Scale
100 users
50+ monthly transactions
Expand to 2-3 additional Lagos neighborhoods
4
2029+
Regional Expansion
Abuja, Accra, Limbe, and other African metro areas
How We Measure Impact
Payment Security
Reputation Building
Worker Income Growth
Property owner satisfaction
Neighborhood Coverage
Framework: Theory of Change model focused on economic empowerment (workers) and community safety/trust (property owners).